If you’re visiting the art capital of the world, you’re probably wondering what to buy in Florence, Italy. This city is known for its exceptional shopping, and it may seem overwhelming in the best way.

Florence is full of local artisans who have perfected their craft. Find quality gold, genuine silk, and heavenly chocolates, to name a few items. Florence is the perfect place to find a gift or a souvenir that truly speaks to Italy’s culture. Here, you’ll find handcrafted goods with a rich history.

If you want to know what exactly to look for while shopping in Florence, we have a guide for you. Below, we feature the top goods you have to check out next time you’re in Florence. Read on to discover the most stylish — or delicious — items to buy in Florence.

1. Florence’s Famous Leather Goods

The entrance of one of the most famous leather shops in Florence the Bottega Giotti.
Bottega Giotti, one of the most famous leather shops in Florence Kirill Lata, CC BY 3.0, via Wikimedia Commons

Leather has long been a staple of Italy. In the 1200s, the Arte dei Cuoiai, the leather workers guild, was formed in Florence. Today, there are still many leather stores in the city. Two popular outdoor markets are the San Lorenzo Market and Mercato Nuovo. While shopping, price differences help you determine the leather’s value. It will be marked by whether it’s made in Florence, made in Italy, or made elsewhere.

The craftsmanship evident in these leather goods is unparalleled, blending traditional techniques with modern design. As you explore these markets, you’ll notice the meticulous attention to detail in every stitch and fold, a testament to the city’s centuries-old leather crafting heritage.

Italy Travel Secret

If you’re looking for the best of the best, the term to look for is “pieno fiore.” If you don’t want imitation leather, avoid the term “similpelle.”

2. Gold Jewelry from Ponte Vecchio

The shops selling luxury jewelery on the Ponte Vecchio, Florence
Luxury Jewels in Ponte Vecchio – “Jeweller’s shops at Ponte Vecchio in Florence” by Carlo Raso is marked with Public Domain Mark 1.0.

Ponte Vecchio is a medieval bridge lined with jewelry shops. In the 1500s, Grand Duke Ferninando Medici hated the smell of butchers on the bridge. He ordered metalworkers to open shop instead, creating a more pleasant walkway. Today, you can still find excellent gold in this location. If you’re searching for what to buy in Florence, Italy, shop here for high quality and craftsmanship.

The bridge’s historical charm adds to the allure of each piece of jewelry, making it not just a purchase but an experience. The jewelry here is a perfect blend of Florence’s rich history and contemporary elegance, offering unique designs that are as timeless as the bridge itself.

Italy Travel Secret

Most Italian gold is 18k. It should be stamped on the piece somewhere so you can tell if it’s 18k.

3. Ceramics and Pottery

There are many colorful ceramics available in Florence, Italy. They come from local artisan workshops all around the city. There are especially a lot of hand-painted ceramics available in Florence. A couple of popular ceramic shops include Carnesecchi and Ciramiche Ricceri. If you’re interested in a day trip, you can also visit Montelupo Fiorentino. This nearby town is famous for its fine ceramics. 

Each piece reflects the rich artistic heritage of the region, with intricate patterns and vibrant colors that capture the essence of Tuscany. These ceramics aren’t just souvenirs; they are pieces of art, often inspired by Renaissance designs, making them perfect keepsakes or gifts that embody the artistic spirit of Florence.

Italy Travel Secret

If you head away from Florence’s center, you’ll find smaller, family-owned ceramic shops.

4. Marbled Paper Goods

Florentine artisans prepare marbled paper goods for their customers.
Florentine artisans prepare marbled paper goods Zephyris, CC BY-SA 3.0, via Wikimedia Commons

Florence is home to all sorts of stationery and paper goods. One design technique that’s especially popular in Italy is marbled paper. Paper marbling is a method of aqueous surface design. It results in patterns similar to stone, especially marble. One of the most famous styles is Florentia paper. It features blooming, floral decorations. Paper makes for the perfect, lightweight souvenir when shopping in Florence, Italy.

This artistic tradition is deeply rooted in the city’s culture, with each sheet telling its own story through swirling colors and intricate designs. These papers are not just used for writing; they are often framed or used in bookbinding, making them a versatile and elegant memento of your time in Florence.

Italy Travel Secret

Il Paparo is a chain of local shops located within the city center that you can’t miss.

5. Tuscan Wine

A sommelier is choosing best wine to offer to his customers, in Florence
A sommelier is choosing a wine to offer to his customers, in Florence

Italy is known for its wine, and Florence is no exception. As part of the Tuscany wine region, Florence has a wide array of delicious wines to sample. The most popular wines in here are Chianti and Chianti Classico. Take a day trip from Florence to visit a vineyard or try a wine-walking tour in the city. Take home a bottle (or several) of your favorite flavor.

Immersing yourself in the rich wine culture of Florence offers an opportunity to explore the nuances of each variety. The region’s rolling hills and historical vineyards contribute to the distinct taste of each wine, making it more than just a drink, but a true representation of Tuscan heritage and the art of winemaking.

Italy Travel Secret

IThe Chianti wine region is famous. Visit this area for its large-scale production of Sangiovese, the most popular wine grape in Italy.

Read more: Radda In Chianti – Medieval Charm Between Tuscan Vineyards

6. Olive Oil

The olive tree and its flower that ready to produced oil.
Locally produced olive oil is a perfect gift to buy in Florence

In addition to wine, another great local flavor in Florence is olive oil. Olive oil makes for the perfect gift to take back from Italy because it goes with everything. Extra virgin olive oil is especially important in Tuscan culture. You know olive oil from this region is going to be crafted with the finest care. We recommend checking out the Central Market in Florence for a bottle of delectable olive oil.

The olive oils here are not just cooking ingredients; they are culinary treasures, rich in flavor and history. Each bottle offers a unique taste of the Tuscan landscape, infused with the tradition and passion of local producers. Sampling and selecting olive oil at the Central Market becomes an aromatic journey through Tuscany’s countryside, promising an authentic Italian culinary experience.

Italy Travel Secret

Check out olive oil and vinegar at La Bottega dell’Olio in Piazza del Limbo. Here you’ll find some of the best olive oil in the city.

7. Fashion Items

A girl model is doing a photo shoot with high fashion black clothes in Florence
A model is doing a photo shoot with high fashion clothes in Florence

Florence, like much of Italy, is known for its fashion! The artistic nature of the city adds a special flair to its fashion. It’s even known as the birthplace of the luxury brand Gucci. Ferragamo, Pucci, and Cavalli are other popular brands from Florence. In addition to designers, you’ll find a lot of vintage shops in Florence. This city truly has something for everyone’s style and budget when you’re looking for what to buy in Florence, Italy.

The convergence of high fashion and vintage styles in Florence creates a unique shopping experience, blending cutting-edge trends with timeless classics. Whether you’re looking for the latest runway piece or a one-of-a-kind vintage find, Florence’s fashion scene caters to all tastes, offering an unparalleled opportunity to infuse your wardrobe with Italian elegance and flair

Italy Travel Secret

Via Roma and Via dei Calzaiuoli are Florence’s most famous shopping streets.

8. Perfumes and Cosmetics

At Santa Maria Novella, the customer is buying products in the perfume-pharmaceutical workshop.
A customer is buying products in the perfume-pharmaceutical workshop of Santa Maria Novella I, Sailko, CC BY-SA 3.0, via Wikimedia Commons

Florence also offers numerous perfume and cosmetics brands. Officina Profumo-Farmaceutica di Santa Maria Novella is a popular stop. It’s considered the oldest pharmacy in Europe! Here, you’ll find lots of luxurious local goodies. Find your signature scent that will always remind you of your time in Florence.

This historic pharmacy not only offers a range of exquisite fragrances but also a journey into the past, where traditional methods meet modern sensibilities. Each perfume and cosmetic product here is a blend of centuries-old recipes and contemporary innovation, providing a unique and personal way to capture the essence of Florence’s rich history and bring a piece of its timeless beauty back home with you.

Italy Travel Secret

Take a local perfume class to make your scent even more special.

9. Florentine Mosaics (known as “Pietre Dure”)

A beautiful painted stones and marble of mosaics.
The mosaics, known as “Pietre Dure”, are products of the Florentine artisan tradition”

Pietre dure is polychrome hardstone inlay. It’s a beautiful art method that features painted stones used in mosaics. This artistic style is especially famous in Florence. Domenic Ghirlandaio, a Florentine Renaissance painter, called pietre dure “painting for eternity.” The majority of this art style is made from black Belgian marble. These beautiful mosaic pieces are a great nod to Florence’s culture.

Each mosaic piece represents a unique fusion of art and craftsmanship, a testament to the city’s deep-rooted artistic traditions. The intricate designs and meticulous craftsmanship make these mosaics not just decorations but also timeless pieces of art. Bringing home a pietre dure mosaic means owning a fragment of Florence’s artistic soul, a tangible connection to the city’s Renaissance glory.

Italy Travel Secret

Opificio delle Pietre Dure Museum is a great place to stop. It was originally a workshop of the Medici.

10. Artisan Chocolates

In Florence, There has a historic bar and you can buy chocolates here.
Buying chocolate in a historic bar in Florence is a unique experience Sailko, CC BY 3.0, via Wikimedia Commons

Chocolate is another delicious flavor found in Florence. You can’t go wrong with this scrumptious, sweet treat! There are many local chocolate tours available. Or, you can buy some to go from a market. We recommend visiting Rivoire, Vestri, and Venchi. In Florence, most of the chocolate you’ll find is made by hand in small batches.

The rich, decadent flavors of these chocolates reflect the city’s passion for artisanal craftsmanship. Each piece is a culinary work of art, often incorporating unique local ingredients and flavors. Whether enjoying a guided tour or simply savoring a piece from a local market, the experience of Florentine chocolate is a delightful journey for the senses, leaving you with a sweet and lasting impression of the city’s culinary excellence.

Italy Travel Secret

Jump on a tour that includes chocolate, wine, and cheese tasting. This way you can truly experience all the flavors of Florence!

Read more: Coffee Shop in Florence – 14 Choices for Your Caffeine Fix

11. Florentine Silk

Silk was first introduced to Italy by Catholic missionaries who worked in China. Since then, it’s been an important staple in Florence. Gorgeous silk fits the artistic atmosphere of the city. Try visiting Antico Setificio Fiorentino, Italy’s only surviving silk mill. We recommend purchasing a silk scarf in Florence to take a small piece of this lovely fabric home with you.

The elegance and quality of Florentine silk are unmatched, with each piece showcasing the rich heritage and meticulous skill of local artisans. A silk scarf from Florence is not just a fashion accessory; it’s a symbol of the city’s deep-rooted history in silk production, blending luxurious texture with exquisite design. It’s a timeless memento that embodies the beauty and artistry of Florence.

Italy Travel Secret

To see if something is made from genuine silk, run the fabric through a ring. True silk will run right through it without catching on anything.

12. Biscotti

In Florence, you can buy a typical Florentine biscuit with almonds known as a canducci
Cantucci, a typical Florentine biscuit to buy in Florence

In Italian, biscotti means “twice-baked.” Often used interchangeably with cantucci, a specific type of cookie, biscotti refers to all types of cookies. Biscotti is a top choice if you’re debating what to buy in Florence, Italy! One of the best places to buy biscotti in Florence is at Forno Pintucci Centro. Shop for different flavors and search for recipes to make your own biscotti at home. Pair your biscotti with a steaming hot cup of espresso for a genuine Italian treat. Learn more about Tuscan desserts here.

The crunch and flavor of Florentine biscotti are emblematic of the city’s culinary tradition. Each bite offers a taste of history, as these cookies have been a staple in Italian households for centuries. Bringing home biscotti from Florence means taking a part of this rich culinary heritage with you, perfect for sharing with friends and family or enjoying as a reminder of your travels in Italy.

Italy Travel Secret

Biscotti from Il Cantuccio di San Lorenzo is another especially popular choice for locals.

13. Tuscan Cheese

Tuscan pecorino is on sale in a shop in Florence
Pecorino Toscano Dop, in Florence – “Pecorino Toscano” by chiaraogan is licensed under CC BY-NC-SA 2.0.

Tuscan cheese is another must-have when you’re visiting Florence. Pecorino is the most popular cheese in Tuscany, so you’ll want to try that. We recommend eating at Tuscan Taste Florence for a genuinely delicious sampling of cheeses. Formaggioteca is another great cheese shop in Florence. Pair your cheese with wine for an excellent taste of Italy.

Visiting local cheese shops offers an authentic experience, allowing you to explore the variety and depth of Tuscan cheese-making. A cheese tasting in Florence is not just a culinary delight; it’s a cultural journey, connecting you to the rustic charm and tradition of Tuscany through every bite.

Italy Travel Secret

Take a guided tour of a Tuscan cheese factory for an in-depth approach to learning about Florence’s many cheeses.

14. Antiques

Inside the Uffizi museum, there are Ancient works of art.
Ancient works of art kept inside the Uffizi museum Uffizi Gallery, CC BY-SA 4.0, via Wikimedia Commons

Due to its rich, artisanal history, Florence is home to many fabulous antiques and thrifted finds. Some of our favorite shops are Boutique Nadine, Tartan Vintage, and Melrose Vintage Ginori. We also like Florence flea markets, like the weekly one at Cascine. You’ll find all sorts of things, from clothes to artwork. Antiques are a great way to take a piece of Florence’s fascinating history home with you.

The variety of antiques available in Florence reflects the city’s centuries-old tradition in arts and crafts. From vintage clothing to unique pieces of artwork and furniture, each item has a story to tell, offering a glimpse into the past. Exploring these shops and markets is like walking through a living museum, where you can not only admire but also acquire a tangible piece of Florence’s rich cultural heritage.

Italy Travel Secret

If you’re looking for a flea market in Florence, search for the term “mercato delle pulci.”

15. Artwork

The night view of Piazza della Signoria. Florence from the outside
Piazza della Signoria. Florence, the Renaissance capital, is surrounded by works of art

Finally, you’ll find breathtaking artwork all over Florence, a city called the capital of arts. From small art galleries to big brands, this city is known for its exceptional art. Renaissance art is especially popular here, but you can find all sorts of things. If you’re looking at a gallery, we suggest ARTiglieria and Gallery 360. You can also try browsing at an auction house like Pandolfini. Art is one of our top picks when you’re deciding what souvenirs to buy in Florence, Italy.

The artwork available ranges from historical masterpieces to contemporary creations, showcasing the city’s ongoing legacy as a center of artistic innovation. Each piece you come across in Florence tells a unique story, encapsulating the city’s artistic soul. Owning a piece of Florentine art is like holding a fragment of history, a beautiful reminder of the city’s unparalleled contribution to the world of art.

Italy Travel Secret

Check out Ponte Vecchio, where many jewelry shops are, for street art vendors. Here, you may find small, affordable pieces to take as souvenirs.

FAQs about What to Buy in Florence

Here are the most frequently asked questions from those who shop in Florence.

What is Cheap to Buy in Florence, Italy?

Seeking budget-friendly items? Opt for accessories such as scarves, belts, and purses. These affordable yet stylish options reflect Italian design sensibilities, offering visitors a chance to take home a piece of Italian fashion without overspending.

Is it Acceptable to Negotiate Prices in Florence’s Markets and Shops?

Bargaining is mostly welcomed in street markets, where a bit of haggling is part of the shopping experience. However, in boutiques and established shops, prices tend to be fixed, reflecting the quality and craftsmanship of the items.

What Souvenir Is Florence Known For?

Florence is famous for its exquisite leather goods. Tourists often seek handcrafted bags, belts, and wallets as souvenirs, which are not only practical but also a testament to the skilled craftsmanship that Italy is renowned for.

What Luxury Goods to Buy in Florence?

For luxury shopping, look no further than the city’s fine leather products, designer clothing, and bespoke jewelry. These high-end items, known for their exceptional quality and Italian elegance, make for perfect luxury purchases.

What to Buy in Markets in Florence?

At the local markets, you can buy artisan crafts, unique leather goods, and a variety of souvenirs.

What Day is Market Day in Florence?

Here are the opening hours for Florence’s most famous markets:

  • Flea Market: Open every day from 9:00 AM to 7:30 PM.
  • Central Market: Monday to Friday from 7:00 AM to 2:00 PM.
  • Weekly Cascine Market: Second Sunday of every month.

Where Do Locals Shop in Florence?

Locals prefer shopping at neighborhood markets, small, family-owned boutiques, and artisan workshops for high-quality, authentic goods.

What Is the Famous Market in Florence?

The Mercato Centrale stands out as the most iconic market, known for its lively atmosphere and diverse selection of local food, crafts, and other products.


In conclusion, Florence is not just a city steeped in art and history; it’s also a treasure trove of unique shopping experiences. From luxurious leather goods and exquisite jewelry to fine art and aromatic perfumes, the city offers an array of high-quality products that reflect its rich cultural heritage. Whether you’re searching for a special souvenir, a gift for a loved one, or simply indulging in some personal retail therapy, Florence’s shopping scene has something to enchant every visitor.

As you wander through the charming streets of Florence, remember that each purchase is not just an item; it’s a piece of Florentine craftsmanship and tradition. We encourage you to explore these wonderful shopping opportunities and take home a piece of this city with you.