Many visitors and locals alike are in constant search of the best places to shop in Italy. It’s considered one of the fashion capitals of the world!

We gathered the best stores in Italy for all your style needs. Shop in Rome, Florence, Milan, and Naples for fine fashion and the best shopping in Italy. Find the perfect pieces that make you feel like a model on the runway. Italian style is unique and elegant for everyday wear, so you can feel glamorous all the time.

Keep reading to learn more about shopping in these top Italian cities. Whether you’re exploring Italy or living here, there’s plenty to choose from for every style. Discover where to go, what to buy, and the top brands below. Get ready to become an Italian fashion expert!

Best Places to Shop in Rome, Italy

After a long day of visiting tourist attractions, you might want to discover Rome’s local flavor. Rome is one of the best places to shop in Italy. It’s a worldly center of fashion and offers all sorts of styles. Find both luxury stores and affordable, trendy stores in Rome. 

Via del Corso

The Via Del Corso is one of the most famous shopping area in Rome
The View From Above of Via Del Corso, the most famous shopping street in Rome

Via del Corso is a main shopping area in Rome, Italy. It runs through the city from the Piazza Venezia to the Piazza del Popolo. It is considered one of the best shopping streets in the city with its many fashion brands and local shopping arcade, Galleria Alberto Sordi.

  • Location: Via del Corso, Rome, Italy
  • What to Buy: Trendy clothing and accessories
  • Famous Shops: Effetti Moda, Energie, Celyn B., Sisely

Via dei Condotti

Via Dei Condotti is a famous high fashion street. You can find popular brands here.
Tourists Exploring Via Dei Condotti, Rome – Lalupa, Public domain, via Wikimedia Commons

Via dei Condotti is a high fashion street in Rome. It’s famous for beginning at Rome’s Spanish Steps, a major tourist attraction. Find brands here that are popular in other fashion capitals like Paris and London.

  • Location: Via dei Condotti, Rome, Italy
  • What to Buy: Designer, luxury goods
  • Famous Shops: Armani, Gucci, Dolce & Gabbana, Dior

Via Frattina

Via Frattina, Rome: here you can find calssic and popular Italian fashion brands.
Tourists Walking in Via Frattina, Rome – Photo by Nathalie Désirée Mottet CC BY 2.0

Via Frattina features classic Italian fashion houses and unique brands. Here, you’ll find items that are totally original with an Italian flair. Shop clothing, accessories, and footwear and find your personal style.

  • Location: Via Frattina, Rome, Italy
  • What to Buy: Items featuring Italian Craftsmanship
  • Famous Shops: Geox, MaxMra, Trussardi, Fausto Santini

Via del Babuino

Via del Babuino, Rome is a popular for high-end shopping street and beautiful architecture.
A Statue in Via del Babuino, Rome

Via del Babuino is a high-end shopping street in Rome. It’s a central street with beautiful architecture, making it fun to walk around while going to shops. Explore famous, designer boutiques here for a memorable shopping trip.

  • Location: Via del Babuino, Rome, Italy
  • What to Buy: Haute couture clothing and accessories
  • Famous Shops: Chanel, Tiffany, RedValentino, Cavalli

Where to Shop in Florence: Artistic and Craftsmanship Delights

Florence is known for its beautiful landscape, fine art, and nearby day trips. Florence is also another one of the best places to shop in Italy. Here, you’ll find artistic, hand-crafted pieces. Stand out in style with distinctive designs from this exceptional city.

Ponte Vecchio

The view of historic bridge with jewelry shops of Ponte Vecchio in Florence, Italy
The Ponte Vecchio reflects on the water of the Arno River

Ponte Vecchio is a historic bridge lined with jewelry shops. Discover brands from descendants of artisans dating back to the 16th century. There are plenty of unique, high-quality pieces here.

  • Location: Ponte Vecchio, Florence, Italy
  • What to Buy: Gold and Jewelry
  • Famous Shops: Fratelli Piccini

Via Tornabuoni

Via Tornabuoni, Florence the upscale shopping district for Italian fashion.
Via Tornabuoni, Florence – Photo by John Weiss Mottet CC BY 2.0

This upscale shopping district features popular names in Italian fashion. Find luxury boutiques and artisan workshops here. This is also a great place to find Italian leather goods. Everything in Florence is artistic with its own special mark.

  • Location: Via Tornabuoni, Florence, Italy
  • What to Buy: Luxury goods and leather
  • Famous Shops: Gucci, Ferragamo

Via dei Calzaiuoli

Via dei Calzaiuoli, Florence is a historic street with many shops.
People Walking in Via dei Calzaiuoli, a popular shopping street in Florence – Photo by Dimitris Kamaras CC BY 2.0

Via dei Calzaiuoli is a historic street in Florence that is lined with shops. This street is great for walking between important areas in Florence’s city center. While you’re exploring the city, pop into some of these exceptional stores. Find designers, leather goods, and vintage couture.

  • Location: Via dei Calzaiuoli, Florence, Italy
  • What to Buy: Luxury goods and leather
  • Famous Shops: Michelangelo, Massimo Leather, Prada Outlet

Shopping in Milan, the Fashion Capital

Milan is well-known as one of the best places to shop in Italy. Along with London, Paris, and New York, it’s one of top fashion destinations in the world. Everything you’ll find here is stylish. Explore Milan for its architecture and history while wearing some of the most famous brands ever created.

Via Montenapoleone

Via Montenapoleone, Milan The famous names in fashion
A Ferrari in Via Montenapoleone, Milan – FlavMi, CC BY-SA 3.0, via Wikimedia Commons

Via Montenapoleone features exclusive, famous names in fashion. It’s one of the four most expensive shopping streets in Milan. It’s also considered one of the main fashion centers in the entire world. Shop for designer, luxury goods from well-known brands and find some of the best shopping in Italy.

  • Location: Via Montenapoleione, Milan, Italy
  • What to Buy: Designer and luxury goods
  • Famous Shops: Gucci, Bulgari, Versace

Via della Spiga

The Via della Spiga, Milan is a busy street with chic brands and designer accessories.
Via della Spiga is a famous Italian shopping street with luxury shops, in Milan – Photo by Stefano Vianello CC BY 2.0

This busy Italian street is full of elegant boutiques. It’s known for chic brands and designer accessories. Each shop features an individual, eclectic style. You can’t go wrong anywhere on Via della Spiga!

  • Location: Via della Spiga, Milan, Italy
  • What to Buy: Luxury goods and jewelry
  • Famous Shops: Prada, Agnona, Hermes, Sergio Rossi

Corso Buenos Aires

Corso Buenos Aires, Milan is famous for street fashion.
Some Christmas Decoration in Corso Buenos Aires, Milan – G.dallorto, Attribution, via Wikimedia Commons

Corso Buenos Aires is popular for high street fashion in Milan. It’s in a central location and easy to access. It’s always busy, with sales and affordable prices for designer price tags.

  • Location: Corso Buenos Aires, Milan, Italy
  • What to Buy: Fashionable streetwear
  • Famous Shops: Furla, Boggi, Liu Jo

Galleria Vittorio Emanuele II

Galleria Vittorio Emanuele II in Milan, one of the world's oldest shopping malls in Italy and home to high-end fashion stores.
Galleria Vittorio Emanuele II in Milan is a great choice for individuals searching for a high-quality shopping experience.

This pedestrian shopping thoroughfare provides an excellent experience. It’s home to the famous Milan shopping mall known as the Galleria Vittorio Emanuele II. Here, you’ll find all sorts of designer brands. It’s a must-see area for anyone visiting Milan.

  • Location: Galleria Vittorio Emanuele II, Milan, Italy
  • What to Buy: Designer clothing brands
  • Famous Shops: Gucci, Armani, Louis Vuitton, Prada, Versace

Best Places to Shop in Naples

Naples is another city known as one of the best places to shop in Italy. Located near the Amalfi Coast, it’s the perfect stop for any traveler. You might be wondering, “where is the best place to shop in Italy for trending fashion?” Naples is perfect if you’re looking to combine style with affordability. Learn more below about the best neighborhoods for shopping in Naples.

Corso Umberto I

At Corso Umberto I, Naples has a plenty shops and boutiques. With a affordable and designer brands
The View of Corso Umberto I, Naples – Armando Mancini, CC BY-SA 2.0, via Wikimedia Commons

Corso Umberto I is filled with plenty of shops and boutiques. There are designer brands as well as other affordable, well-known ones. Here, you can explore Naples while diving into the street shopping scene.

  • Location: Corso Umberto I, Naples, Italy
  • What to Buy: Fashionable Italian clothing goods and accessories
  • Famous Shops: Alcott Uomo, Calzedonia, Gallery Project Uomo

Via Toledo

Via Toledo, Naples is one of the longest shopping streets and popular at boutiques and chain stores.
People Walking in Via Toledo, Naples – Photo by Giuseppe Morlando CC BY 2.0

Via Toledo is considered one of the longest shopping streets in Naples. It’s a popular destination for shopping at boutiques and chain stores. Find affordable outlets and more while shopping here.

  • Location: Via Toledo, Naples, Italy
  • What to Buy: Trending clothing items
  • Famous Shops: H&M, Luisa Spagnoli, Victoria’s Secret


Chia, Naples is a place known for its luxury shopping.
Chia, Naples – Johnnyrotten at Italian Wikipedia, CC BY-SA 3.0, via Wikimedia Commons

Chiaia is known for its luxury shopping. This posh area features exclusive shops next to historical buildings. Find goods from Italian artisans in this pedestrian neighborhood.

  • Location: Chiaia, Naples, Italy
  • What to Buy: High-end clothing, accessories, and leather goods
  • Famous Shops: Gutteridge, Tramontano

Frequently Asked Questions About Shopping in Italy

Italy is a popular destination for all things fashion. There are several questions that people are often wondering when it comes to shopping in Italy.

Is Shopping in Italy Cheaper than in the U.S.?

Items that are similar in the U.S. and in Italy are typically cheaper in Italy. That being said, Italy is known for its high-quality, high-end fashion. Designer clothing usually comes with higher price tags.

Shoes and leather goods are popular Italian products to buy. Popular designers like Armani, Gucci, and Versace are also popular in Italy. Overall, Italy is known for its classy style. You can’t go wrong with Italian fashion, whether it’s a dress or a suit.

Which City in Italy Has the Best Luxury Shopping?

Milan is known for having the best luxury shopping in Italy! Rome is a close second. Florence and Naples also have good luxury shopping districts.

Where is the Best Place to Shop in Italy?

All of the cities we mentioned are excellent places to shop in Italy. The whole country is known for its great fashion sense, though. You can’t go wrong with any local boutique in Italy.

Italy is known for its exceptional designer clothing, accessories, shoes, and jewelry. People from all over the world flock to Italy for its incredible shopping opportunities. Whether you’re visiting Italy or live here, you’ll want to show off your personal style. Visit Rome, Florence, Milan, or Naples to experience fantastic shopping. Find luxury goods as well as affordable street fashion all over Italy!

If you’re looking for more to do in Italy in addition to shopping, check out Italy Travel Secrets.